Amazon Account Audit Services That Cover Every Number That Matters
Every Sellonics client starts with a full Amazon account audit, from a bird's-eye view of the whole account down to granular keyword, ASIN, and placement-level data. You choose how deep you want to go. We make sure nothing is left unchecked.
Our Amazon Account Audit Method
Our Amazon account audit is built around two levels: bird's-eye and granular. You always start with the account-level view. If something looks off, we go deeper. Every finding connects to a more detailed check underneath it.
Account Level
How is the overall account performing?- Am I growing revenue and profit month on month?
- Where am I vs my competitors in this category?
- What is my true profitability after all fees?
- Are there any issues threatening the account?
- What does the next 12 months look like?
Granular View
Which specific keywords are driving sales vs wasting budget?- Which ASINs are profitable and which are bleeding margin?
- Which placements are converting and at what cost?
- Which match types are performing and which need cutting?
- Where exactly is the profit leaking from?
- Which search terms are converting and which are wasted?
What We Check in an Amazon Account Audit
Every Amazon seller account audit we run covers the same ground, structured across five categories, so nothing gets missed.
P&L Report
Provides a complete monthly P&L with revenue, Amazon fees, ad spend, refunds, and net margin so you can see your true profitability at a glance.
- Gross revenue
- Referral fees
- FBA fees
- Storage fees
- Ad spend
- Returns
- Net margin
Profit Leak Report
Identifies unprofitable ASINs, campaigns, search terms, and placements with negative unit economics, high ad spend, low ROAS, or no sales so you know exactly what to optimize.
- ASIN margin
- Referral fees
- FBA fees
- Storage fees
- Ad spend
- Returns
- Net margin
SKU Level Report
Breaks down revenue, ad spend, Amazon fees, and profit margin at the ASIN level, helping you identify top-performing and underperforming products.
- Revenue per ASIN
- Ad spend per ASIN
- FBA fees per ASIN
- Unit margin
- Refund rate
Business Report
Shows Amazon’s key business metrics, including sessions, units ordered, and ordered revenue, giving you a clear view of overall account performance.
- Total sessions
- Page views
- Units ordered
- Ordered revenue
- Average selling price
Cross Report
Shows campaign performance across Sponsored Products, Sponsored Brands, and Sponsored Display, including budget allocation, ROAS, and opportunities to optimize ad spend.
- SP ROAS
- SB ROAS
- SD ROAS
- Combined ACOS
- Budget split
- Impression share
Placement Report
Breaks down ad performance by placement: Top of Search, Product Pages, and Rest of Search, showing ACOS, ROAS, CTR, and conversion rate to optimize bid adjustments.
- Top of search ACOS
- Product page ACOS
- Rest of search ACOS
- CTR by placement
- CVR by placement
Match Type Report
Analyzes exact, phrase, and broad match performance to identify profitable search terms, wasted ad spend, and opportunities for negative keyword optimization.
- Exact ACOS
- Phrase ACOS
- Broad ACOS
- Spend by match typex
- Spend by match type
- Conversion by match type
Negative Targeting Report
Identifies search terms with ad spend but no conversions, helping you add negative keywords, reduce wasted budget, and improve ACOS.
- Zero-conversion terms
- Wasted spend
- Recommended negatives
- Projected ACOS improvement
SQP Report (Search Query Performance)
Uses Amazon Search Query Performance (SQP) data to show impressions, clicks, conversions, CTR, and conversion rate for your best-performing search terms.
Uses Amazon Search Query Performance (SQP) data to show impressions, clicks, conversions, CTR, and conversion rate by search term, helping you identify your best-performing queries.
- Impressions by query
- CTR by query
- CVR by query
- Market share by term
- Gap vs competitors
Ranking Report
Tracks daily organic keyword rankings for your target keywords, showing ranking trends and the impact of listing and PPC changes on keyword performance.
- Current rank
- Rank change WoW
- Keywords on page 1
- Keywords on page 2+
- Rank vs competitor
BSR Report
Tracks Best Seller Rank (BSR) over time to monitor sales momentum and identify performance trends before they impact revenue.
- BSR by category
- BSR trend (30/60/90 day)
- Category rank vs competitors
- BSR vs ad spend correlation
Click Through Rate Report
Shows CTR by ASIN and keyword to identify listings with low click-through rates, helping you optimize main images, titles, and overall listing performance.
- CTR by ASIN
- CTR by keyword
- CTR vs category benchmark
- CTR trend MoM
Conversion Rate Report
Analyzes conversion rate by ASIN and traffic source to identify listings with high traffic but low conversions, helping optimize content, A+ Content, pricing, and overall listing performance.
- CVR by ASIN
- CVR by traffic source
- CVR vs category benchmark
- CVR trend MoM
- Sessions vs orders
Brand Analytics Report
Uses Amazon Brand Analytics to show market basket insights, repeat purchase rate, and customer demographics, helping improve bundling, targeting, and product strategy.
- Market basket analysis
- Repeat purchase rate
- New vs repeat buyer split
- Top search terms
- Demographic breakdown
Keyword Research Report
Provides a quarterly keyword analysis to identify new high-volume keywords, seasonal trends, long-tail opportunities, and gaps in your keyword coverage.
- New keyword opportunities
- Volume change by term
- Competitor keyword gaps
- Long-tail opportunities
- Seasonal trends
Competitor Analysis Report
Compares your top competitors' revenue, BSR, reviews, and advertising strategy to identify market gaps, growth opportunities, and areas where you can gain market share.
- Competitor revenue estimate
- BSR comparison
- Review count and rating
- Price positioning
- Ad presence score
Niche Analysis Report
Provides a quarterly view of category size, growth rate, market share, and share of voice, helping you understand your position in the competitive landscape.
- Total category GMV
- YoY category growth
- Your market share %
- Share of voice
- White space opportunities
Custom Reports
Custom reports tailored to your needs, including ASIN groupings, date range comparisons, investor summaries, and specific performance metrics built within one working day.
- Any metric in your account
- Any date range
- Any ASIN grouping
- Any format required
P&L Report Check
We map your complete profit and loss, including revenue, Amazon fees, ad spend, refunds and net margin, so you see your true profitability at a glance.
Profit Leak Check
We identify unprofitable ASINs, campaigns, search terms and placements with negative unit economics, high ad spend, low ROAS, or no sales, so you know exactly what to fix.
SKU Level Check
We break down revenue, ad spend, Amazon fees and profit margin at the ASIN level, helping you see your top-performing and underperforming products.
Business Performance Check
We review Amazon's key business metrics, including sessions, units ordered and ordered revenue, to give a clear view of overall account health.
Cross-Campaign Check
We review campaign performance across Sponsored Products, Sponsored Brands and Sponsored Display, including budget allocation, ROAS and opportunities to reallocate spend.
Placement Check
We break down ad performance by placement, Top of Search, Product Pages and Rest of Search, showing ACOS, ROAS, CTR and conversion rate.
Match Type Check
We analyse exact, phrase and broad match performance to identify profitable search terms, wasted ad spend and negative keyword opportunities.
Negative Targeting Check
We identify search terms with ad spend but no conversions, so wasted budget can be cut and ACOS improved.
SQP Check (Search Query Performance)
We use Amazon's Search Query Performance data to show impressions, clicks, conversions, CTR and conversion rate for your best-performing search terms.
Ranking Check
We review organic keyword rankings for your target terms, showing ranking trends and the impact listing and PPC changes have had.
BSR Check
We review Best Seller Rank movement over time to understand sales momentum and spot issues before they affect revenue.
Click Through Rate Check
We review CTR by ASIN and keyword to identify listings with low click-through rates, flagging where main images or titles need work.
Conversion Rate Check
Analyzes conversion rate by ASIN and traffic source to identify listings with high traffic but low conversions, helping optimize content, A+ Content, pricing, and overall listing performance.
Brand Analytics Check
Analyzes conversion rate by ASIN and traffic source to identify listings with high traffic but low conversions, helping optimize content, A+ Content, pricing, and overall listing performance.
Keyword Research Check
Uses Amazon Brand Analytics to show market basket insights, repeat purchase rate, and customer demographics, helping improve bundling, targeting, and product strategy.
Competitor Analysis Check
We compare your top competitors' revenue, BSR, reviews and advertising strategy to identify market gaps and growth opportunities.
Niche Analysis Check
We review category size, growth rate, market share and share of voice to show where you stand in the competitive landscape.
Custom Checks for Your Amazon Account Audit
Every business has different metrics that matter to it. If there is a specific area of your account you want covered in the audit, just tell your brand manager, and we will build it in.
Custom ASIN grouping
Want to see performance by product line, season or margin tier? We can build a custom grouping check for exactly that.
Custom date comparisons
Want to compare this quarter against last quarter, or performance before and after a listing change? We pull any date range comparison you need.
Board or investor reports
Need a clean summary for a board meeting or investor update? We format the audit findings however you need them, not just the standard view.
Any metric you need
If the data exists in your account, we can surface it. Just tell your brand manager what you need, and we will build it within one working day.
Related Amazon Services
Catalogue Management
Keep your Amazon catalogue accurate, organised, and optimised. Our catalogue management covers product listings, content updates, variations, backend data, and ongoing catalogue maintenance to keep your products performing at their best.
See a Sample Amazon Account Audit
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