221% Revenue Growth While Enhancing Profitability in 8 Months

3Graine migraine prevention and relief supplement | Amazon Canada

Medole sells 3Graine, a dietary supplement positioned for migraine prevention and relief, on Amazon Canada. The brand competes in a category where customer trust, search visibility, and disciplined advertising efficiency all decide who scales and who stalls.

The objective was straightforward: turn existing demand into more controlled, profitable growth by winning Top of Search visibility, defending branded demand, and keeping advertising cost ratios falling as revenue climbed.

Services

PPC Management

Full campaign restructure, placement control, and ongoing bid strategy.

Account Management

End-to-end account oversight, strategy, and performance direction.

Data-Led Analysis

Placement, search-term, and conversion analysis are driving every decision.

The Challenges

A crowded, trust-sensitive category

Medole competes not only against other supplements but also against balms, migraine caps, and every other relief format fighting for the same buyer.

Top of Search potential was being left on the table.

Analysis showed the strongest conversion opportunity sat in Top of Search, but a Dynamic Bids Down Only strategy stopped the account from bidding competitively for that placement.

Spend was not aligned with conversion quality

A larger share of budget was absorbed by Rest of Search and Product Pages, where conversion rates trailed the best-performing placement.

Branded demand was exposed

Healthy branded search volume existed, but there was no complete defensive structure to stop competitor conquesting and sales leakage.

High-intent brand terms were underworked

Branded keywords delivered the strongest conversion and lowest ACOS, yet premium video and defensive coverage were limited.

The account was on autopilot

An automated tool was running the campaigns. It kept bids and placements ticking over on safe default settings, but it was never going after the keywords and positions that were actually winning sales.

Our Approach

Audited bids, placements, and search-term performance

Reviewed how spend and conversion were distributed across Top of Search, Rest of Search, and Product Pages to pinpoint where the account was losing visibility and efficiency.

Rebuilt Sponsored Products around placement control

Introduced dedicated Fixed Bid campaigns for high-value keywords, enabling more competitive and consistent Top of Search visibility where conversion potential was highest.

Redirected spend toward higher-converting traffic

Refocused budgets and bids on the placements and terms producing the best return, cutting over-reliance on lower-converting search and product-page traffic.

Built a branded defense layer

Launched Sponsored Products Defensive and Sponsored Display Defensive campaigns against branded terms and ASINs to protect demand, block competitor intrusion, and retain more brand-driven sales.

Expanded premium visibility with Sponsored Brands Video

Launched Sponsored Brands Video on top branded queries to secure prominent placements, lift click-through opportunity, and capture a larger share of high-intent brand traffic.

Took it off autopilot

Replaced the automated tool with hands-on management and structured reporting, tracking performance week over week and month over month so every decision followed real trends, not default settings.

Impact

Revenue more than tripled from $50.4K in November 2025 to $161.7K in June 2026, while both ACOS and TACOS improved. The account became a more efficient growth engine in one of Amazon's most competitive categories.